A good salesperson is worth their weight in gold, skilled at understanding the needs and wants on both sides of a product — customer and client. Even more important are the leaders and managers in the sales field who can cultivate, mentor, and guide teams of salespeople in ways that bring out their inherent skills and provide strong benefits to their business or organization.

About Salem’s Online Sales Management MBA Degree

The Master of Business Administration with a specialization in Sales Management from Salem University prepares you for advanced roles that focus on developing effective sales teams through the application of strategic knowledge. You’ll explore everything from advanced selling techniques to delivering customer service in value, all in preparation a number of different sales leadership opportunities. Additionally, you’ll hone your critical thinking and decision-making skills, better readying you to tackle challenges with creative, outside-the-box solutions that will bridge the gap between customer and client. Earning your MBA online degree can also prepare you to pursue the next step of your education with a Doctor of Business Administration.

We’ve designed our master’s degree programs to be fully online, with a high-quality curriculum that aims to provide opportunities for professional growth and development; develop skills that allow you to conduct research and integrate theory and practice; and promote excellence in leadership, scholarship, work, and life. And we do all of this within a framework that fits into your current life and responsibilities with our unique, one-course-a-month schedule.

What Can I Do With an MBA in Sales Management?

An MBA specialization degree program can help expand your career opportunities to include advanced and senior-level positions, such as:

  • Advertising & Sales Representative — Build customer relationships to meet customers’ needs and generate revenue for the business
  • Sales Manager — Direct sales teams, develop budgets, analyze results, and train sales personnel
  • Marketing Manager — Conduct research to determine consumer demand and sales potential for new products and services
  • Training Manager — Ensure sales personnel are equipped to meet the needs of customers and the company
  • General Manager — Oversee all aspects of business management

What Will I Learn in Salem’s Master’s in Sales Management Program?

The curriculum for our MBA sales degree program was developed to provide you with fundamental insights, approaches to, and methods of making buying and selling decisions. We take a look at the sales industry from a holistic, global perspective, focusing on how corporations operate in the modern economy. All of this specialized work is built on a core coursework that emphasizes the foundational principles of business, including strategic planning, marketing and financial management, domestic and international business law, and leadership and organizational behavior. Everything you learn with our MBA online degree program is combined in a capstone course that lets you demonstrate your ability to combine what you’ve learned with a practical, ethical, and global perspective.

Your MBA online degree courses will cover topics like:

  • How to conduct effective negotiations and make strategic business decisions that keep customers happy
  • Understanding consumer motivations and the psychology of buying and selling
  • How to organize and lead effective sales teams in domestic and international contexts
  • What constitutes exceptional professional integrity and ethical behavior in a global marketplace

What Sales Management MBA Classes Will I Take?

The Master of Business Administration degree program with a specialization in Sales Management requires the completion of 21 core semester credits that include:

  • ACC515 Accounting for Managers
  • BUS500 Applied Business Statistics
  • BUS699 Enterprise Strategic Planning and Change Management
  • ECO570 Managerial Economics
  • FIN560 Financial Management
  • MKT530 Marketing Management
  • BUS600 Organizational Behavior, Leadership, and Ethics

You’ll also take 9 credits in the sales management specialization:

  • SAM605 Negotiations
  • SAM620 Sales Leadership
  • SAM625 Advanced Selling Techniques

How Long Will it Take to Get My Sales Management MBA?

On average, a full-time student can earn their MBA online degree with a specialization in sales management in less than 12 months. However, we recognize every student is different, with different circumstances. Please contact one of our admissions advisors to discuss your specific questions and goals.

Why Should I Choose Salem University?

Since 1888, Salem University has built upon our tradition of accessible, affordable higher education by constantly innovating and looking to the future. We aim to develop lifelong learners who embrace problem-solving with a global perspective. We offer:

  • Accelerated undergraduate and graduate programs of study with continuous enrollment via distance education or on-campus
  • A unique one-course-a-month format that allows students to focus on a single subject at a time and build their knowledge in a way that feels natural
  • Online courses are structured to work within the constraints of full-time employment, allowing you to earn your degree with minimum disruption to your busy schedule
  • Supportive faculty and staff who serve as thought leaders and mentors
  • A beautiful 100-acre campus situated in the Smoky Mountains where programs of study are available for campus residents and commuter students

Admission Requirements

Admission to Salem is open to all qualified applicants regardless of race, color, creed, religion, gender, sexual orientation, national origin, or ability/disability. Anyone wishing to attend Salem can obtain the necessary application from the Office of Admissions or apply online. The completed application should be submitted to the Office of Admissions at the earliest possible date. The University admits students on a rolling, monthly start basis. Acceptance is within the discretion of Salem University; some programs have additional admissions requirements.


This course is accredited by ACBSP.

Take the Next Step

If you’re interested in getting started on your Master of Business Administration — Sales Management degree from Salem University, now is a great time to request more information or, better yet, chat with us live.