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Master of Business Administration – Sports and Recreation Management Specialization

According to research by PriceWaterhouseCoopers, the sports market in North America was worth $56.9 billion in 2013—and could rise as high as $70.8 billion by 2018.i From promotions to league management, the sports industry is a major driver of economic activity. If you want to prepare for leadership roles in this sector, Salem International University can help.

Our Master of Business Administration (MBA) program includes the option to pursue a concentration in Sports and Recreation Management. This program adds specialized knowledge and skills for the sports industry. You can complete this program in as little as 12 months, and choose between online study and on-campus classes in West Virginia.

Objectives of This Program

The MBA in Sports and Recreation Management at Salem International University develops your overall strategic skill set for business, with specific knowledge aimed at careers in sports management. After graduation, you should be a competent business problem-solver who can:

  • Apply managerial strategies to the specific needs of sports teams, sports leagues, recreational facilities, and other related organizations.
  • Understand rules and regulations for various sports federations and leagues.
  • Use research and data to develop effective promotions and marketing strategies for sports-related organizations.
  • Lead people and processes with professional integrity.

Career Opportunities

This MBA offers targeted knowledge that can prepare you for upper-level careers in sports-related organizations such as:

  • Major league, minor league, and collegiate sports teams
  • Sports leagues
  • City recreation and sports departments
  • Sports arenas and facilities
  • Sports promotions
  • Athletic players’ unions

Program of Study

Our MBA program consists of twelve courses: seven core classes and five in the sports and recreation management concentration. It is available online or on campus in West Virginia.

Core MBA Courses:
  • ACC515 Accounting for Managers
  • BUS500 Applied Business Statistics
  • BUS505 Business Communications
  • BUS699 Enterprise Strategic Planning and Change Management
  • ECO570 Managerial Economics
  • FIN560 Financial Management
  • MKT530 Marketing Management
Sports and Recreation Management Concentration Courses:
  • SMG601 Economics of Sports and Recreation
  • SMG602 Sports and Recreation Finance
  • SMG603 Business Law and Governing Agencies in Sports and Recreation
  • SMG604 Sports and Recreation Planning, Promotion, and Evaluation
  • BUS600 Organizational Behavior, Leadership, and Ethics

Course Descriptions

ACC515 – Accounting for Managers (3 Credits)
Students will survey accounting principles and practices to learn the rationale for and implications of important accounting concepts and accounting procedures necessary to analyze and evaluate financial statements. The course examines budgeting, profit planning, budget control processes, tax planning, inventory management, cash forecasting, financial reporting, required financial disclosures, and international monetary transactions. Emphasis is placed on the use and importance of financial statements in the managerial decision-making process and ethical standards in accounting. Case studies and readings in accounting are used for practical application.

BUS500 – Applied Business Statistics (3 Credits)
A study of the statistical models, probability distributions, hypothesis testing, regression, transformation, analysis of variance, chi-square, time series analysis, forecasting, and queuing theory. Emphasis is on the practical application of management science tools to solve business problems and using computer applications of business statistical methods.

BUS505 – Business Communications (3 Credits)
Students are exposed to the importance and implications of clear, correct, and coherent communication in the business environment. Emphasis is placed on the effective use of written and oral communication in management and executive functions, the development of negotiation skills, and presentations to customers, senior management, and executive boards.

BUS699 – Enterprise Strategic Planning and Change Management (3 Credits)
This capstone course is a review of modern strategic thinking and change management for the purpose of integrating three major types of challenges in steering an organization: (1) internal and external analytical assessment, (2) world uncertainty and unexpected events, and (3) human psychology and inertia. In connecting these tangible and intangible issues in the strategies process, the student will learn how internal and external forces do not always align with the human energy, and as a result the strategy that emerges is not always the intended one. Simulation exercises, case analysis, and synthesis of cross-functional practices will be applied in team works and written and oral presentations.

ECO570 – Managerial Economics (3 Credits)
The course is a study of the use of economic theory in managing the organization. Students will develop the ability to apply economic analysis to the solution of problems faced by management and understand the economic basis for business policies and key economic concepts that can serve as a framework for business decisions, linear programming, forecasting, and economic modeling of financial investments. Emphasis is placed on understanding how economic modeling is used to make decisions on price, output, investment, and related matters, and the consequences of economic decisions.

FIN560 – Financial Management (3 Credits)
The course covers major issues facing a manager, including financial statement analysis; discounted cash flow analysis, time value of money; risk-return trade-off, valuation of financial assets, capital budgeting, financial planning, cost of capital; long-term financing through debt and equity, and the analysis of various financial models to improve existing short- and long-term asset management. Emphasis is placed on the importance of resource management in decision making and the role of leverage and its impact on the enterprise.

MKT 530 – Marketing Management (3 Credits)
This course studies the marketplace and the role of marketing in an organization. Students will learn about the influence of the marketplace and the environment, the process of marketing decision-making, design and use of the organization’s marketing.

BUS600 – Organizational Behavior, Leadership and Ethics (3 Credits)
A study of the practices and ethical consequences managers employ in planning, organizing, leading, and controlling formal and informal organizational behavior and corporate culture. Topics include self-awareness, perception, motivation, learning, attitude, stress management, leadership, group dynamics, teamwork, communication, power and authority, delegation, time management, organizational structure, organizational development, change process, continuous improvement, operations of virtual organizations, strategic partnerships, joint ventures, and management control systems.

SMG601 – Economics of Sports and Recreation (3 Credits)
This course offers an in depth survey of the economics of sports, recreation, and the associated industries. Supply and demand is related to the sports and recreation industries, focusing on applications such as: cost-benefit analysis, revenue generation, sport market structures, competition, partnerships, and alliances. In addition, students will explore labor-management topics, market data, public relations and marketing and sports regulations.

SMG602 – Sports and Recreation Finance (3 Credits)
The student will learn about the finance as relates to sports and recreation within the context of such issues as developing new venues, money management, and sponsorship in sports. The concepts of revenue and expense, accounting principles and financial analysis will be discussed. In addition, budgeting, planning, creating a business plan and regulatory and government influence within sports will be emphasized.

SMG603 – Business Law and Governing Agencies in Sports and Recreation (3 Credits)
This course introduces governance as it applies to the sports and recreation industries within the context of business planning and policy. It details the necessity of ethics and how such decisions are properly made as well as how policy should be developed. The impact of oversight and regulatory influence is discussed by using youth, professional, Olympic and recreational sports as models. In addition, the community is examined as a support structure in sports.

SMG604 – Sports and Recreation Planning, Promotion, and Evaluation (3 Credits)
The course examines the models that are most effective in terms of planning, promoting and evaluating sport organizations. The course addresses sales and promotion methods within the sports industry. The student will distinguish differences in marketing and promotion as well as understanding the establishing of a robust management campaign. Training the staff as well as retaining and motivating them will be detailed. In addition, sponsorship platforms and customer service and retention will be detailed.

Overview of Admission Requirements

Applicants to our Master of Business Administration programs must meet the following requirements:

  • Hold a bachelor’s degree from an accredited college or university (or an international institution with appropriate credential evaluation).
  • Meet prerequisite coursework requirements (varies by program).

International students will need to provide results of a credential evaluation and proof of English language capability.

Please see the application page for more details.

Take the Lead with Salem

Raise your game: earn your MBA in Sports and Recreation Management. Talk to a Salem International University admissions advisor for more information today!

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